Legacies are made when we work towards a purpose with consistency, and SHIELD® with its 40 years of conscientious consumer care is a legend in its own league. Just as a mother sits on her home's throne and protects her family, Shield constantly assists her in ‘the art of caring’. It's a brand for families, made with love, made to care.


To become the best personal and household care company and amongst the most trusted names in product categories, we decide to be in.



To become the best consumer products company by focusing on quality consumer needs & marketing excellence, while maintaining an ethical code of conduct, showing care & compassion towards employees, being fair to all shareholders, & symbolizing responsible corporate citizenship.


Shield®, the pride of Pakistan is a homegrown company with roots going back to the 1980s and enjoys a strong heritage. Taken over in the November of 2002 by the PREMIER GROUP of COMPANIES, Shield® has been successful in establishing itself as the leader in Oral and Baby Care. Shield® has a very promising future with new products and new divisions. Something Shield® will offer to all its consumers. A local company with an image of an MNC, Shield continuously strives to develop new products and services through extensive research and development, it is a company that listens to its customers and adapts itself accordingly and has contributed tremendously in the lives of mothers by providing them the best quality product to take care of their children. Tailored for absolute consumer satisfaction now and in the future, Shield® is proud of its heritage.


  • Bin Qassim Enterprises (Private) Limited
  • Coronet Foods (Private) Limited
  • Ekson Sales (Private) Limited
  • English Biscuits Manufacturers (Private) Limited
  • Premier Agencies (AOP)
  • Premier Distributors
  • Premier Sales (Private) Limited
  • Zaman Textile Mills Limited
  • Intrafin Sales and Services (Private) Limited
  • National Foods Limited
  • Pharmevo (Private) Limited
  • Premier Agencies (Sole Proprietorship)
  • Nagaria Textile Mills (Pvt) Limited
  • E.A. Management (Private Limited)
  • Q-Sons (Pvt) Limited
  • Pakistan Pharma Forum.
  • Association of Academic Quality


  • Meezan Bank Limited
  • Bank Al-Habib Limited - Islamic Banking
  • Habib Metropolitan Bank Limited - Islamic Banking
  • Habib Metropolitan Bank Limited
  • Bank Alfalah Limited - Islamic Banking

Code of Conduct